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TŌŌL: Built to Work for You

  • Writer: Ethan Benater
    Ethan Benater
  • Aug 22
  • 1 min read

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Hey everyone,

When we first set out to build this app, we didn’t just want to create another piece of technology. We wanted to build something real—something everyday people could actually use in the moments when quitting feels hardest.


From the very beginning, our team knew we couldn’t design this in a bubble. That’s why we spent time talking with people who vape, people who are trying to quit, and people who have successfully quit. We listened to their stories—their struggles, their setbacks, and their small wins—and we used those conversations to shape what this app looks like today.


What we heard over and over again was that quitting isn’t just about willpower. It’s about having tools that work in real life, whether that means handling stress at work, staying strong in social settings, or bouncing back after a relapse. So we built features that could meet people where they are, not where we wish they were.


The end result is something we’re really proud of—not because it’s “perfect,” but because it was made alongside the very people it’s designed to help. This app is a reflection of your voices, your experiences, and your journeys. And as we keep improving it, your feedback will always guide us.


At the heart of it, our goal has always been simple: to make quitting feel a little less lonely and a little more possible. If even one tool or one message in this app makes your day easier, then we know we’re on the right track.


We’re here with you every step of the way 💙

 
 
 

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TŌŌL™ is property of Burdell Innovations LLC, a registered LLC under the state of Georgia

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